Privacy Policy

Last updated: January 2025

This Privacy Policy describes Sterling Projects UK’s policies and procedures on the collection, use and disclosure of Your information when You use our website and services. It tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve our services, and to respond to Your enquiries. By using our website, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Sterling Projects UK, based in Kent, United Kingdom.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to: United Kingdom
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to our website and the services we provide.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to Sterling Projects UK, accessible from https://sterlingprojects.uk
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Name
  • Email address
  • Phone number
  • Address (when requesting services or quotes)
  • Any other information You voluntarily provide through our contact forms or enquiries
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website. This Cookie stores Your consent preference for up to 1 year.

  • Analytics Cookies

    Type: Persistent Cookies

    Administered by: Third-party (Google)

    Purpose: We use Google Analytics (GA-L5Q2HGM0SX) to collect and analyze information about how visitors use our website. This helps us understand how our site is being used and improve your browsing experience. Google Analytics may use cookies to collect information such as:

    • How you found our website
    • Pages you visit on our site
    • How long you spend on each page
    • Device and browser information
    • General geographical location

    Google’s ability to use and share information collected by Google Analytics about your visits to our website is restricted by the Google Analytics Terms of Service and Google Privacy Policy. You can learn more about how Google uses data at https://policies.google.com/technologies/partner-sites.

  • Advertising Cookies

    Type: Persistent Cookies

    Administered by: Third-party (Google)

    Purpose: We use Google Ads (AW-17577996529) to display relevant advertisements and track conversions. These cookies help us:

    • Show you relevant ads based on your interests
    • Measure the effectiveness of our advertising campaigns
    • Track conversions and engagement with our ads
    • Serve ads to previous visitors

    These cookies are set by Google and are subject to Google’s Privacy Policy. You can opt-out of personalized advertising at https://adssettings.google.com/.

For more information about the cookies we use and your choices regarding cookies, please visit the Cookies section of this Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and improve our services, including driveway installation, block paving, resin driveways, garden landscaping, and extension work.
  • To respond to Your enquiries: To process and respond to Your requests for quotes, information about our services, or any other enquiries.
  • For the performance of a contract: To fulfill any quotes, agreements, or contracts for the driveway, garden, or extension services You have requested from Us.
  • To contact You: To contact You by email, telephone calls, SMS, or other forms of communication regarding:
    • Your enquiries and quote requests
    • Updates about our services
    • Scheduling of site visits or work
    • Important information about Your project
    • Follow-up communications after service completion
  • To provide You with information about services and projects similar to those You have enquired about, unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests, quotes, and service inquiries.
  • To improve our website and services: Using analytics data to understand how visitors use our website and improve the user experience.
  • For marketing purposes: With Your consent, to send You promotional materials and information about our services that may be of interest to You.
  • For legal compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with trusted Service Providers who assist Us in operating our website and conducting our business, including:
    • Google Analytics and Google Ads for website analytics and advertising (as detailed in the Cookies section)
    • Website hosting and maintenance providers
    • Payment processing services (if applicable)
    • Email service providers for sending communications
  • For business transfers: If Sterling Projects UK is involved in a merger, acquisition, or sale of assets, Your personal information may be transferred as part of that transaction. We will provide notice before Your personal information is transferred.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.
  • For legal requirements: We may share Your information when required by law or to protect Our rights and the safety of Our customers.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to:

  • Provide you with our services and fulfill any contracts
  • Respond to your enquiries and requests
  • Comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws in the UK)
  • Resolve disputes and enforce our legal agreements and policies
  • Protect and defend our rights or property

Retention Periods:

  • Quote requests and enquiries: Retained for up to 3 years after the date of enquiry
  • Project information: Retained for the duration of the project and up to 7 years thereafter for warranty and legal purposes
  • Marketing preferences: Retained until You withdraw Your consent or unsubscribe
  • Usage Data from Google Analytics: According to Google’s default data retention policy (currently 26 months)

When We have no ongoing legitimate business need to process Your personal information, We will either delete or anonymize such information, or, if this is not possible (for example, because Your personal information has been stored in backup archives), then We will securely store Your personal information and isolate it from any further processing until deletion is possible.

Transfer of Your Personal Data

Your information, including Personal Data, is primarily processed at the Company’s operating offices in Kent, United Kingdom. However, this information may be transferred to — and maintained on — computers located outside of the United Kingdom (for example, to Google’s servers in the United States for analytics and advertising purposes).

When We transfer Your personal information outside the UK, We take steps to ensure that Your data receives an adequate level of protection. This includes:

  • Using service providers who are certified under appropriate data protection frameworks
  • Ensuring that Your data is processed in accordance with UK data protection laws
  • Using standard contractual clauses or other approved transfer mechanisms where applicable

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

We will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Your Rights Under UK GDPR

Under UK General Data Protection Regulation (UK GDPR), You have certain rights regarding Your personal information. These rights include:

  • Right to Access: You have the right to request copies of Your personal information from Us.
  • Right to Rectification: You have the right to request that We correct any information You believe is inaccurate or incomplete.
  • Right to Erasure: You have the right to request that We delete Your personal information, under certain conditions.
  • Right to Restrict Processing: You have the right to request that We restrict the processing of Your personal information, under certain conditions.
  • Right to Object to Processing: You have the right to object to Our processing of Your personal information, under certain conditions.
  • Right to Data Portability: You have the right to request that We transfer the data that We have collected to another organization, or directly to You, under certain conditions.

If You make a request, We have one month to respond to You. If You would like to exercise any of these rights, please contact Us using the contact information provided at the end of this Privacy Policy.

Please note that We may need to retain certain information when We have a legal obligation or lawful basis to do so (for example, to fulfill warranty obligations or comply with legal requirements).

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 16 without verification of parental consent, We will take steps to remove that information from Our systems.

If We need to rely on consent as a legal basis for processing information and the user is under 16 years of age in the UK, We may require parental consent before We collect and use that information.

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, Your data rights, or wish to exercise any of Your rights under UK GDPR, You can contact us:

We will respond to Your request within one month as required by UK GDPR.

Google Analytics and Google Ads Information

For more information about how Google Analytics and Google Ads collect and use data:

You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.